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APIs / Marketing / Moz Links API
Moz Links API logo

Moz Links API

★ Only Publicly Available OpenAPI DocumentMarketingSeo Sembasic8 EndpointsREST

For Agents

Look up Moz Domain Authority, Page Authority, Spam Score, and backlink data for any URL or domain to power SEO audits and competitor research.

Use for: I need to fetch the Domain Authority of competitor websites, Retrieve the Spam Score for a list of referring domains, List all linking root domains pointing to my homepage, Find the top pages on a competitor's subdomain by Page Authority

Not supported: Does not handle on-page SEO audits, keyword rank tracking, or content analysis — use for backlink and domain authority lookups only.

Jentic publishes the only available OpenAPI specification for Moz Links API, keeping it validated and agent-ready. The Moz Links API exposes Moz's link intelligence dataset for any URL, subdomain, or root domain on the web, returning Domain Authority, Page Authority, Spam Score, link counts, anchor text distribution, and top page rankings. SEO teams and agents use it to audit backlink profiles, benchmark competitor authority, and surface high-value linking domains. The API exposes eight POST endpoints for batched lookups against url_metrics, anchor_text, links, linking_root_domains, and top_pages resources.

Jentic One on GithubView OpenAPI Document

Install Jentic One Beta

Connect the Moz Links API to your agent

Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the Moz Links API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.

Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.

1

Step 1: Jentic One Host machine

# On the machine that will host your Jentic One instance:
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
2

Step 2: Agent machine

# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
jentic register       # connects your agent to your Jentic One instance

Jentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.

Capabilities

What an agent can do with Moz Links API.

Retrieve Domain Authority, Page Authority, and Spam Score for batches of up to 50 targets via POST /url_metrics

Pull anchor text distributions for inbound links to any URL or root domain via POST /anchor_text

Enumerate inbound links with source page, target, and anchor metadata via POST /links

List linking root domains pointing to a target with count and authority metrics via POST /linking_root_domains

Surface the top-ranking pages on a subdomain or root domain via POST /top_pages

Query global top pages and global top root domains for industry-wide authority benchmarking

Track API usage and remaining quota against the account plan via POST /usage_data

Use Cases

Patterns agents use Moz Links API for, with concrete tasks.

★ Backlink Audit and Toxic Link Detection

Run a full audit of inbound links to a domain by calling /links and /linking_root_domains, then enrich each referring domain with Spam Score and Domain Authority via /url_metrics. The output identifies low-quality referrers worth disavowing and high-value partners worth nurturing. A typical 5,000-link audit completes in minutes when batched 50 targets at a time against the Moz Links API.

Pull all linking root domains for example.com via POST /linking_root_domains, batch them through POST /url_metrics, and return the 20 referrers with Spam Score above 70.

Competitor SEO Benchmarking

Compare Domain Authority, Page Authority, and top-performing pages across a set of competitor domains. Posting up to 50 targets at a time to /url_metrics and /top_pages yields a structured benchmark dataset. Marketing teams use this to size the gap between their site and the leading domain in a category before scoping an SEO programme.

Call POST /url_metrics with a list of 10 competitor domains and POST /top_pages for each, then rank them by Domain Authority and surface the top three pages per competitor.

Anchor Text Profile Analysis

Inspect the distribution of anchor text driving links to a target URL using /anchor_text. The endpoint returns each anchor phrase with its link count and source distribution, exposing whether a backlink profile is dominated by branded, exact-match, or generic anchors. This is the standard input for over-optimisation risk assessment before a link-building push.

Call POST /anchor_text for the target URL and return the top 25 anchor phrases bucketed as branded, exact-match, partial-match, or generic.

Agent-Driven Outreach List Generation

An AI agent identifies high-authority outreach targets by querying global top root domains via POST /global_top_root_domains, filtering for niche-relevant candidates, then validating each through POST /url_metrics. Through Jentic the agent loads the schema, executes the call, and hands a scored prospect list back to the marketer in one workflow.

Search Jentic for 'look up domain authority', load the Moz url_metrics schema, and score 200 candidate outreach domains by Domain Authority and Spam Score.

Key Endpoints

8 endpoints — jentic publishes the only available openapi specification for moz links api, keeping it validated and agent-ready.

METHOD

PATH

DESCRIPTION

POST

/url_metrics

Fetch Domain Authority, Page Authority, and Spam Score for a batch of URLs

POST

/anchor_text

Return anchor text distribution for a target URL

POST

/links

List inbound links with source and anchor detail

POST

/linking_root_domains

List unique referring root domains for a target

POST

/top_pages

Return top-ranking pages on a subdomain or root domain

POST

/usage_data

Report remaining API quota for the account

POST

/url_metrics

Fetch Domain Authority, Page Authority, and Spam Score for a batch of URLs

POST

/anchor_text

Return anchor text distribution for a target URL

POST

/links

List inbound links with source and anchor detail

POST

/linking_root_domains

List unique referring root domains for a target

POST

/top_pages

Return top-ranking pages on a subdomain or root domain

POST

/usage_data

Report remaining API quota for the account

Why Jentic?

Three things that make agents converge on Jentic-routed access.

Credential management

Credential isolation

Moz API access ID and secret key are stored encrypted in the Jentic vault. The agent receives a scoped session token, so the raw Basic auth pair never appears in prompt context or logs.

Intent-based discovery

Intent-based discovery

Agents search Jentic with intents like 'look up domain authority' and Jentic returns the matching Moz operation with its input schema, removing the need to read Moz's row-quota docs before calling.

Time to first call

Time to first call

Direct Moz integration: 1-2 days for auth, batching, and quota handling. Through Jentic: under 30 minutes for an agent to discover the operation and execute its first batched lookup.

Related APIs

Alternatives and complements available in the Jentic catalogue.

Alternative

Ahrefs API

→

Ahrefs offers a competing link intelligence dataset with its own authority and backlink scoring

Choose Ahrefs when the workflow needs Ahrefs Domain Rating or its larger crawl frontier rather than Moz's Domain Authority model.

Alternative

Semrush API

→

Semrush exposes backlink, keyword, and traffic estimation data for competitive SEO research

Pick Semrush when the agent also needs keyword position tracking or paid search intelligence alongside backlink data.

Complementary

Google Search Console API

→

Search Console reports Google's own view of impressions, clicks, and indexed pages

Pair with Moz when correlating link metrics against actual organic search performance from Google.

FAQs

Specific to using Moz Links API through Jentic.

Why is there no official OpenAPI spec for Moz Links API?

Moz does not publish an OpenAPI specification. Jentic generates and maintains this spec so that AI agents and developers can call Moz Links API via structured tooling. It is validated against the live API and kept up to date. Get started at https://app.jentic.com/sign-up.

What authentication does the Moz Links API use?

The Moz Links API uses HTTP Basic authentication. You send your Moz API access ID as the username and the secret key as the password on every request. Through Jentic those credentials live in the encrypted vault and never enter the agent's prompt context.

Can I look up Domain Authority for many URLs in a single call?

Yes. POST /url_metrics accepts a batch of targets in one request, so you can score up to 50 URLs per call instead of issuing one request per target. Batch every audit to stay inside quota.

What are the rate limits for the Moz Links API?

Moz enforces row-quota limits tied to your subscription tier rather than a per-second rate cap, and POST /usage_data returns your remaining rows for the current period. Check the response headers and the usage_data endpoint to avoid quota exhaustion mid-job.

How do I run an anchor text audit through Jentic?

Search Jentic with the query 'analyze backlink anchor text', load the Moz anchor_text schema, then execute against POST /anchor_text with the target URL. The agent receives the parsed anchor distribution without ever holding the raw API secret.

Is the Moz Links API free?

No. The Moz Links API is a paid product gated by row quotas tied to Moz Pro and standalone API plans. A limited free tier exists for evaluation but production use requires a paid subscription.

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View OpenAPI Document